Same Sports Betting Brands Are Top Shelf In Both Indiana, Michigan

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In both Indiana and neighboring Michigan, DraftKings, FanDuel, and BetMGM are the dominant players in sports betting, per state figures. That has continued to be the case through the slower wagering months after March Madness.

In Indiana, DraftKings enjoys a comfortable lead in handle from April through June:

  • DraftKings: $236,730,267
  • FanDuel: $210,608,919
  • BetMGM: $89,495,131

The handle hierarchy over the same three-month period in Michigan:

  • FanDuel: $222,689,228
  • DraftKings: $184,762,107
  • BetMGM: $158,586,849

The internet handle share percentages over the period in Indiana:

  • DraftKings: 36.5%
  • FanDuel: 32.5%
  • BetMGM: 13.8%

The internet handle share percentages over the period in Michigan:

  • FanDuel: 30.8%
  • DraftKings: 25.5%
  • BetMGM: 21.9%

Market differences

Indiana and Michigan are decent markets to compare not just because they share a border. Indiana has 12 online sportsbooks, compared to 13 for Michigan. They are both mid-tier population states, both with more than 5 million residents but fewer than 10 million. Both have longstanding casino gambling markets.

One important difference is that Michigan has online casinos in the mix, not just online sportsbooks.

BetMGM got started in Indiana about five months late compared to DraftKings and FanDuel (launched in late 2019), while in Michigan all three launched together earlier this year.

Regardless of launch timing, the big three command the bulk of the handle in both states and that doesn’t look to be changing in the near future.

Barstool could potentially nip at the feet of the leaders, but unlike rivals, its June handle of $16,709,309 in Michigan — good for fourth place — marked four straight months of month-over-month decline. The other books didn’t see that. In Indiana, Barstool is a new entrant, having just debuted in mid-May. It was sixth in handle in June with $10,402,399. The rest of the summer will be a good test for Barstool to see if it can move into fourth position in the Hoosier State as well.

It appears, though, Barstool likely won’t be catching up to the big three anytime soon.

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Brian served as a senior reporter and online content manager for Card Player Magazine for nearly a decade before joining USBets in October 2018. He is currently focused on legal and regulated sports betting and online gaming. He's an avid jiu-jitsu practitioner in his free time.

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