William Hill Sportsbook IN
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Get A $500 Risk-Free Bet
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Valid June 2021
  • Tons of games and props will keep you engaged
  • Experienced international bookmaker
  • Competititive pricing
  • Continuous promos will boost your bankroll

William Hill Sportsbook Indiana – Review & Promo Code 2021

One of the oldest and most well-respected bookmakers in the world, William Hill started in the UK in 1934. Now, nearly 100 years later William Hill is bringing its sports betting services to users in the US.

Though they were not the first sportsbook to enter the Indiana market, they bring a lot to the table. A straightforward welcome offer coupled with a highly usable and readable web platform and app make William Hill a fine choice for bettors of many different skill levels.

William Hill Sportsbook IN bonus offer – June 2021

Signing up with the William Hill sportsbook in Indiana will give users access to a risk-free bet worth as much as $500. There are very few requirements to getting this deal, which is encouraging– let’s get into the details of the welcome offer and how you can secure it.

William Hill Sportsbook 2021 bonus code and details

William Hill Sportsbook Promo CodeHSBRF
Welcome BonusRisk-Free Bet Up to $500
PartnersTropicana Evansville
Online SinceOctober 28, 2020

How it works

Sign up for your William Hill account by visiting the website or downloading and installing the mobile app. Once you’ve made it to the Sign Up page, fill out your details and create your account (we’ll detail that process later). Once you’ve got your account established and entered the promo code, HSBRF, make your first deposit.

After account creation, new users have 7 days to place their first real money wager. If it grades out as a loss (returns $0), a free bet credit will be awarded. The size of the risk-free bet credit will match this initial wager, and can be worth up to $500. The offer is essentially a second chance to start on the right foot.

Your free bet must be used within 7 days of the date it is awarded, otherwise it will expire and be removed from the account. It will traditionally show up in your Will Hill account within 72 hours of the first bet settling as a loss.

Advantages of betting with William Hill

There are quite a few advantages to using this established betting service. It does a great job of presenting information and incentivizing new users with easy-to-understand promotions. William Hill is perhaps best suited for the beginner to intermediate bettor, sports fans who might not have put money on a game before but are curious to try without being too challenged by a complicated interface.

  • Interface and legibility: William Hill offers a very readable, clean interface both on the mobile app and the on the desktop site. This betting service benefits from using high-contrast colors and bold, intuitive design. You can even see your team’s logos on every line, minimizing search times.
  • Customer support: Customer support options are numerous and available 24/7. In addition to a well-organized and succinct FAQ section, users can access live chat support, email and phone support, and even send text messages to the operator with any questions. Support teams were always courteous when reached out to, but the wealth of information and the straightforward service offered by William Hill meant that we didn’t need to interface with customer help very often.
  • Competitive odds: William Hill offers odds that are generally on-par with other sportsbooks. We noticed a slight trend towards better payouts on the favorites for a single winning moneyline bet in several markets.

What’s not so great at William Hill?

There are a few areas of the William Hill sportsbook that we feel need some attention:

  • Variety of promotions: The Indiana version of the William Hill service suffers from a severe lack of promotions for existing users. There is the welcome offer, but that’s about it for users of William Hill in Indiana.
  • More functionality in other states: The William Hill Indiana product lags behind its operations in other states. For example, William Hill New Jersey has a lot more going on as far as betting options and promotions. Over time we expect this gap to narrow, however.

Special promos and offers

As we’ve mentioned above, William Hill IN does not offer very much in the way of additional promotions or extras for existing players. The $500 risk-free bet through the welcome bonus is about it. There are the occasional “boosted” bets, where William Hill will add up to +100 to a given team’s line and boost your potential payout, but this is something offered by almost every sportsbook out there. We’re confident that as time passes the book will make strides in this category.

If there are new promotions or offers with William Hill Indiana, we will revise accordingly.

William Hill is also an official sports betting provider of the Indianapolis Colts. If you’re headed to a game at Lucas Oil Stadium, make sure you’ve got the William Hill app installed on your phone.

William Hill loyalty program

There is no William Hill loyalty program at the moment. It’s not uncommon for sportsbooks and other real-money online gaming operators to forgo a loyalty program unless they have a front-facing partnership with a casino that already has something set up. However, we have seen a few bonuses throughout the year (like Pick 6 promotions) particularly paired with betting on local teams like the Colts, that enters users into drawings for prizes like Vegas vacations.

We’re hoping that the sites partnership with Caesars Entertainment continues to expand through VIP rewards and other new promos. Caesars has a very well-received VIP program that nets users cashback rewards, comps, and more just for spending their money at casino locations throughout the US.

How to register an account at William Hill

Registering with an online sportsbook is easy, especially so with William Hill.

To sign up, simply fire up the platform/device of your choosing. The William Hill sports betting service is available on desktop and laptop computers through a web browser, but there are also apps available for iOS and Android. iOS users will be able to find the app directly on the App Store– just search “William Hill Indiana” and download the sports betting app. Android users will have to download the APK file and install it to their devices. (Note: your device will prompt you, warning that APK files “may harm your device” and that this is an installation “from an unknown source”. You are safe to install the William Hill Indiana app for Android without worry.

Once you’ve got the app on your device, follow these steps to sign up:

  1. Click or tap the yellow “Register” button at the top left.
  2. Enter your first name, last name, date of birth, mobile number, and email.
  3. Choose your username, password, and preferred security questions.
  4. Enter the last four digits of your social to verify your age and identity, and agree to the terms and conditions.

It’s important to note that all real-money wagering in the US must take place from the state with which your app is branded. For example, users in Indiana must be using the William Hill Indiana app from within state lines if they want to wager. The app and the desktop site both have ways of verifying your location. Mobile devices verify your location through the built-in location services, while desktop users will have to install and enable a third-party geolocation plugin called GeoComply whenever they’re wagering in the state.

Available software platforms

The William Hill service is available on the most popular tech platforms including mobile devices and traditional computers.


William Hill partners with Caesars Entertainment to offer its sports betting services in Indiana. Indiana users betting on desktop will be treated to a fully-featured betting service with live sportscast updates, in-play betting, and a legible and responsive interface.

Visiting the desktop version of William Hill users will immediately note that the website is well-organized and tidy. A good color scheme gives the site a sense of contrast, while lines are displayed with team icons, odds, and a link to display even more bets. The team emblems are a particularly nice touch, indicating that the design of the site has been considered down to its minutiae.

The bet slip is highly functional on the desktop version of the site, with a dynamic bet slip that updates with more options as you add legs. Parlays and other multi-item bets become available as you add new things, with the ability to tool around with different wagers at the click of a button. Unlike other sportsbooks, William Hill has hover-over information that will detail the type of bet you’re placing and what you can expect in terms of risk. It’s a great feature for beginners.

William Hill Mobile Sportsbook App

The William Hill sportsbook app does a decent job of fitting all of the functionality of the desktop version into a compact, on-the-go package. As with the desktop app, this mobile version of William Hill is readable and clean, making for a comfortable experience (especially for novice to intermediate bettors). While there are a few stability issues, the app is, overall, a great companion for any sports bettor looking to bet right from their phone or tablet.

As for stability, when you navigate away or minimize the app, the connection tends to drop out. You’ll often have to reconnect to the network when using the William Hill app, even when your home WiFi connection or data connection seems to be doing just fine. Additionally, the interface on mobile doesn’t feel as intuitive and functional as on desktop: we were often frustrated by bet slip displays that didn’t properly slide into view, stuttering window animations, and a bit of lag when tapping. It seems that William Hill’s mobile app would benefit from cutting back on the window animations and focusing on having information that’s readily accessible without glitches.

Overall, however, the app works great. When there weren’t issues with responsiveness, we found the app was a great asset when watching our favorite sports. Lines and in-play bets update dynamically as the action progresses, and betting on futures as well as current matches is a snap. If you’re at the bar or on the couch, the William Hill app will be a fine addition to your viewing routine.

Banking at William Hill

Banking options are relatively numerous at William Hill, giving users the ability to choose from a variety of different payment methods. When you are ready to make a deposit, you have the following options available to you:

  • Visa, Mastercard, and Discover credit/debit cards
  • eCheck through VIP Preferred
  • Online banking (check with your bank to see if gambling transactions are allowed)
  • Prepaid Play+ Card
  • PayNearMe, with locations at participating retailers in Indiana like 7Eleven and CVS stores

Withdrawal options at William Hill include:

  • eCheck through VIP Preferred
  • Online banking
  • Play+ Card

It’s important to note that the Play+ card does allow for PayPal and other third-party processors. In addition, it works as a debit card, so using the Play+ service is a great all around option.

Additionally, William Hill currently does not allow for any kind of in-person cashier options, even though the Tropicana Evansville has a retail sportsbook. The operator does have plans to offer in-person banking to Indiana bettors, but it hasn’t arrived yet.

Pricing and lines at William Hill

William Hill offers relatively competitive odds, with a slight trend towards better payouts on favorites. To give an example, let’s look at a match between the local-favorite Colts and the Houston Texans:

 William HillFanDuelDraftKings
Colts Moneyline Odds / Take-140 / $71.43-154 / $64.94-148 / $68.00
Texans Moneyline Odds / Take+120 / $120+130 / $130+120 / $120

Note two things: primarily, these amounts are based on single $100 wagers; payouts include your stake plus the take. Note that William Hill will pay out slightly higher for a bet on the Colts to win.

This isn’t an across-the-board rule, but we found that William Hill had relatively competitive odds, with higher payouts on average for a winning bet on the favorite. Sometimes other sites like DraftKings would edge out William Hill by a couple of points on the underdog to win, but not to any remarkable degree– you might miss out on a few bucks for a straight bet.

We can take a further look by comparing the odds on point spreads between these three major players in the Indiana sports betting market. After a few moments, you’ll notice that William Hill really likes to stick to -110 to -115 for their odds on the spread, compared to some varying figures from DraftKings and FanDuel. For this reason, we imagine that William Hill mostly uses the “set it and forget it” approach to their spread pricing: we’d like to see a bit more involvement from the oddsmakers in this regard.

Overall, though, you’re not going to find that your odds on William Hill are that much different from other sites. More experienced bettors might like to play with those one to five-point differences in odds, but for the average bettor, it won’t alter your overall experience.

Betting markets

This is another area in which we’d like to see some expansion from William Hill Indiana; there are over a dozen available sports markets, with a few leagues available for each. Many modern online sportsbooks are able to offer a massive variety of sports including international options, but William Hill IN seems to have focused on sports popular in the US. Here’s a list of available betting markets with William Hill:

  • Football, including NCAAF
  • Basketball, including NCAAB
  • Soccer, including some international leagues like the Premier League and the Champions League
  • UFC and MMA
  • Golf
  • Darts
  • Hockey
  • Rugby Union
  • Baseball
  • Auto
  • Boxing

Betting types

You’ll have the ability to place a myriad of different bets. Novice and experienced bettors alike will have access to a bunch of different wagers that can add a bit of excitement to any sports-viewing experience. Unlike some other sports betting sites and apps, the option for multi-leg bets like parlays and round robin bets appears after you make the selections, so don’t be fooled into thinking those options aren’t available.

Here’s a list of available bet types with William Hill. They can be placed through a web browser on a computer, or via the app:

  • Straight bets, also known as moneyline bets
  • Totals or over/unders
  • Futures
  • In-play betting (live betting)
  • Prop betting

Land-based sportsbook

In addition to the wide variety of available features with this online provider, sports bettors in Indiana of legal age can visit the Tropicana Evansville, a Caesars property, for an in-person version of the William Hill sportsbook. You’ll be able to place a variety of bets at the physical sportsbook, but you’ll still need to download and use the app in order to have access your online account. Still, being able to visit an in-person sportsbook is always a great option to have.

Group 5

William Hill IN

  • New Player Bonus
  • Betting Lines
  • Game Selection
  • Software
  • Banking

A decent platform with a great interface. Could use a few more promotions and leagues to bet on.


Chris Altman has years of experience in online content production and editing. A digital and physical nomad, Chris has spent time writing and working in Europe, South America, and New York City, but now calls Pacific Northwest his home base.