PointsBet Continues Deal-Making in Indiana, Links Up With Colts

Australian-based PointsBet continued its aggressive push into the state of Indiana on Thursday, signing a deal that makes the Indianapolis Colts an official sportsbook partner.

PointsBet Colts logo
Logo provided by PointsBet

The deal gives PointsBet agreements with both major professional sports teams in the Hoosier State, having signed an agreement with the Indiana Pacers in August to be their official sports gaming partner.

“PointsBet is thrilled to partner with the Colts, aligning with this great organization and its hugely passionate fanbase,” said Johnny Aitken, PointsBet USA CEO, in a statement. “PointsBet is the only sportsbook to have partnerships in place with both the Pacers and now the Colts, and we’re extremely proud of that. Indiana is a fantastic sports state and one that we’ve prioritized – we look forward to continuing to serve Indiana sports bettors this season, now alongside great partners in the Indianapolis Colts, on a personalized platform with unrivaled speed and ease of use.”

Sports betting in Indiana has evolved rapidly entering into its second year, clearing $1.2 billion in overall handle since its launch in September 2019. PointsBet entered the Indiana market via Hollywood Casino in Lawrenceburg in March and posted a mobile handle of nearly $4.8 million in August, according to the Indiana Gaming Commission, the fifth-highest total of the eight mobile skins operating that month.

What PointsBet gets in the deal

The deal gives PointsBet full usage of the Indianapolis Colts IP, marks, and logos designed to promote brand visibility across a spectrum of digital assets. There are also sponsorship opportunities, one of which will be PointsBet serving as the presenting sponsor of the “Official Colts Podcast” that can be found on the team’s digital assets.

PointsBet will also have access to a mobile push notification prior to kickoff for Colts games in addition to access to social media assets, ad opportunities and spots during the Colts Roundtable Live radio show that is heard on 1070 The Fan, 107.5 FM, and 93.5 FM.

While this is the first deal the Colts have in place with a sportsbook, they reached an agreement with FanDuel last year that made the online titan the “Official Fantasy Sports Partner of the Colts” for 2019 and 2020.