Caesars Announces Sports Betting And Casino Partnerships With Colts

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Caesars continued addding to its roster of NFL teams for sports betting and casino partnerships, announcing a multiyear deal Thursday with the Indianapolis Colts on both fronts.

Caesars will be a sports betting partner for the AFC South team and its official casino partner. The gaming giant is also the NFL’s official casino sponsor as part of the league’s series of deals with FanDuel and DraftKings in April.

Caesars and the Colts have pre-existing partnerships at the state’s two horse racing tracks, Indiana Grand and Harrah’s Hoosier Park, which Caesars acquired last year as part of its merger with Eldorado Properties. Caesars had previously moved its mobile sports betting skin to Harrah’s Hoosier Park at the beginning of the month following the completion of the sale of Tropicana Evansville to Bally’s.

“Expanding our sponsorship with the Colts to serve as their premier sports betting partner and only casino partner is an exciting step in our longstanding relationship,” said Chris Holdren, co-president of Caesars Digital, in a joint statement with the team. “Indiana has been a special place for our company, and we know how passionate these great sports fans are for their home team. Caesars will continue to push for innovation to bring the best in sports experiences, both in-person and on mobile, to the Hoosier State through Caesars Sportsbook and our partnership with the NFL.”

Some new looks at Lucas Oil Stadium

As part of the deal, Caesars will get additional “marketing and sponsorship assets” that include:

  • Naming rights to Lucas Oil Stadium’s South Gate, which becomes “Caesars South Gate.”
  • The opening of a Caesars Sportsbook Lounge in the former Blue Room at the stadium, open to fans age 21 and older. There will be live odds on LED screens and Caesars ambassadors on hand to help facilitate mobile wagering.
  • Caesars Sportsbook becomes the sponsor of the free-to-play “Pick 6” predictor game on the team’s mobile app, which rewards prizes weekly for correct picks. All participants are entered for a chance to win a trip to Las Vegas for a stay at a Caesars Entertainment Resort.

“We’ve been a proud partner with Caesars properties in Indiana for some time now, but this new partnership expands our ability to offer Colts fans a truly unique experience, whether at Lucas Oil Stadium or watching from home on game day,” said Roger VanDerSnick, the Colts’ chief sales & marketing officer.

The Colts are the fourth NFL team to become sports betting and casino partners with Caesars Sportsbook, joining the Baltimore Ravens, Houston Texans, and New Orleans Saints.

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Chris Altruda has been a sportswriter with ESPN, The Associated Press, and STATS over more than two decades. He recently expanded into covering sports betting and gambling around the Midwest.

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