Indiana Releases List Of Companies Approved For Sports Betting Marketing

Late last week, the Indiana Gaming Commission made public a list of companies that it classifies as “registrants” in its nascent sports betting market.

Under Indiana’s sports betting regulations, a Sports Wagering Registrant is an individual or entity that is contracted to provide goods or services that the Indiana Gaming Commission determines affects the “conduct of sports wagering” but falls outside of the scope of a supplier license or a sports wagering service provider license. Marketing is one of the primary arenas for this.

Affiliates like (under the Better Collective USA, Inc. registration) fall under this classification in Indiana. The list also includes firms in the payments sector. PayPal and Skrill are on the list and have been doing business in the Indiana market since October.

Companies that provide sports betting data to books, such as IMG Arena U.S., aren’t on the list, as they are required to go the service provider route, according to the IGC’s website.

In order to obtain the stamp of approval from the IGC, a sports wagering operation in the state must provide a letter of intent to use the goods or services of the registrant seeking approval.

Ancillary to the sports wagering industry, registrants must also ensure they don’t “tarnish the image and reputation of the state of Indiana,” according to the state regs.

A company seeking to become a registrant in Indiana sports betting must pay a $500 fee.

The IGC recently made public the application form for companies seeking registration.

Still only three online/mobile books in Indiana

In early October, online gambling products from BetRivers and DraftKings launched in Hoosier State borders. Later that month, FanDuel opened its virtual betting doors.

Despite retail gambling getting a roughly one-month headstart, online/mobile accounted for more than half of the total handle in October. That share will only increase over time.

While those three platforms are live, others have already received a temporary license to launch and are awaiting the mobile launch authorization by the IGC. William Hill and Caesars Interactive Entertainment have received their vendor approval but aren’t yet ready go live with online betting products.

In Indiana, casino licensees are allowed up to three sports betting partnerships, also known as skins. The likes of FOX Bet, part of FanDuel parent Flutter’s deal to acquire The Stars Group, is expected to eventually launch in the state. Additionally, Wynn Resorts and PointsBet are expected to be players in Indiana’s online sports gambling sector, among others.