Caesars Sportsbook Now Mobile Skin Of Harrah’s Hoosier Park

The nationwide rebrand of William Hill to Caesar's reached Indiana as the state's Gaming Commission authorized Caesars Sportsbook as the official mobile skin of Harrah's Hoosier Park.
Bally's Caesars Hoosier Park
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Caesars Sportsbook became the mobile sports wagering skin of Harrah’s Hoosier Park on Wednesday, having gained authorization for the move two days earlier from the Indiana Gaming Commission.

The move was a logistical necessity since the IGC had approved the $140 million sale of Tropicana Evansville, where Eldorado Properties had its William Hill skin for mobile betting, to Bally’s back in May. The shift also allows for the possibility of Bally’s to introduce its mobile skin Bally Bet into the Hoosier State.

Per the mobile authorization posted by the IGC, Caesars will continue to operate the retail sportsbook at Tropicana Evansville.

Operating as William Hill, Caesars has gained traction in recent months in Indiana. It finished fourth among all operators in mobile handle in July — its best showing in terms of ranking — with $7.9 million. It accepted more than $11.1 million in wagers the previous month. Through the first seven months of 2021, William Hill ranked fifth in handle ($56 million) and revenue ($5.8 million) for mobile sports betting.

Eldorado Properties acquired Harrah’s Hoosier Park as part of its $17.3 billion merger with Caesars in 2020, and the track has ties to Winner’s Circle locations in Indianapolis and New Haven for off-track sports wagering. The three locations have generated nearly $31.9 million in handle and $3.5 million in revenue through sports betting this year, with the Winner’s Circle location in Indianapolis accounting for more than half those respective totals.

Harrah’s Hoosier Park, which has generated $7.2 million in handle and more than $600,000 in revenue via sports wagering in 2021, also reached an agreement to have 888Sport as a mobile skin in December, but the Gibraltar-based book has yet to launch in Indiana.

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